THE NO. 31 WHEATIES CAR DRIVEN BY JEFF BURTON
Wheaties is proud to partner with Jeff Burton and the No. 31 Richard Childress Racing team in bringing the black and orange Wheaties-themed No.31 Chevrolet to select races throughout the season.
Burton has been part of RCR's driver lineup since midway through the 2004 NASCAR Sprint Cup Series season. The 21-time NSCS race winner has eight top-10 finishes in the final point standings and qualified four times for the NASCAR Chase for the Sprint Cup Championship.
By Champions. For Champions.®
Wheaties FUEL was developed in 2009 with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy. After a year-long development process, the result is a delicious honey cinnamon crunch that meets nutritional needs of today's champion athletes and delivers long-lasting energy from complex carbohydrates, b-vitamins to help your body release energy provided by food, and provides an excellent source of fiber to help keep you feeling full.
The stylized No. 31 and the RCR checkered flag logo are registered trademarks of RCR Enterprises, LLC. JEFF BURTON and Jeff Burton's autograph are trademarks of Jeff Burton Autosports, Inc. All trademarks, personal likenesses and the likeness of the No. 31 race car are used under license from their owners.